2023 - Year of Ukiyo

SZN II - Ukiyo, upgraded

What is Ukiyo?

Inspired by creativity, culture, music, photography and travel, UKIYO is a global community of individuals that have come together to express themselves. UKIYAN’S are not to be labeled or categorized. This lifestyle, to glide between stereotypical societal labels, allows for individuals to balance their interests, surrounding themselves with different individuals, being forever intrigued and constantly learning. We represent and embody downtown culture. Instead of succumbing to societal norms, we follow passion and create dreams. We want to live in a society that is not dictated to us, but rather created by us, where dreams become reality. The UKIYO mission is to merge style and functionality to inspire a movement towards positivity and inclusion.

2023 Vision

In 2023 it is our goal to scale Ukiyo & Matuki Labs into global brands in both Web 2.0 & 3.0.

The following will serve as a guideline for our journey to global brand recognition.

Below you will find team lead initiatives as well as ways to become more involved in our success as a community member. You will also find our goals and future plans to increase revenue streams. We’ve outlined multiple avenues we will be expanding our focus.

Multi-media approach to provide more exposure for our brand, services, and NFT community.

Multi-media company

We’ve come to understand that the Web 3.0 market values hype and attention over grind and development.

We live in an era where the average attention span of digital consumers is very small. If you’re able to constantly acquire and hold the attention of many users you win.

Look at large brands like Barstool sports, Vaynerchuck media, Grant Cardone, Nelk and many others. At their core, they are content companies continuously growing while focusing on providing goods and services to their audience.

We will be prioritizing content platforms like YouTube, Instagram, TikTok and twitch.tv over the course of 2023.

Filming and embodying a lifestyle brand one video, post or collaboration at a time. We will use our reach and connections to make waves.

The nature of a streetwear brand is to be in the streets and we will be shifting our brand to capture the different passions of life whether it be skateboarding, surfing, skiing, create music, art, dancing and much more.

“Inspired by creativity, culture, music, photography and travel, UKIYO is a global community of individuals that have come together to express themselves.”

We make the push towards more consistent content including graphics, AMA's, podcasts, streams, videos, animations, etc.

2023 GOALS:

UKIYO Headquarters where we run company operations, IRL events, photography studio for our brand, podcast and recording studio & more! (Likely to be in Chicago or Miami)
Grow our socials to 100k across content platforms
Sponsor multiple twitch streamers and launch a web 3 esports team
Work with different content creators across social media to rep our clothing brand
Collaborate with multiple brands to bring phy-gitial (Physical X Digital) experiences like clothing collabs & traits on Ukiyan's through our upgrade store
Work with large scale web 2 clients, creating marketing and UI/UX designs.
Surpass $1 million in revenue from our creative agency
Scale our subdao businesses into profitable autonomous organizations
Explore IRL revenue streams examples include, airbnb, turo, events/concerts
Launchpad 100 projects
Onboard 100 SaaS clients (Casper, Rome, Trait market, Merch)
Become the #1 NFT project on Solana

ROADMAP Q1-Q2:

Ukiyo Creative Studio:

Zenjin Vipers art upgrade
Finish OG labs art
Increase number of marketing clients
Matuki Guardian’s artwork

Matuki Launchpad:

Launch the following projects:

Go Human ✅
Hokorigen
Imaginary Apes
Shibzoids
Elite Emperors
Maxin
The anonymous
Mensariis's Guild
OG LABZ
Nyte
MATUKI GUARDIANS
+ more

Rome engagement platform:

Gain 10+ monthly users of Rome
Use our platform to engage and reward our community
Expand features and capabilities
Sell on other chains

Trait market:

Use our reach to onboard more projects to the trait market
Gamify buying and selling of traits
Use traits as a reward for holders
Tie IRL utility into traits
Expand platform features

Casper WL tool:

Public launch
Onboard projects
Upsell our Launchpad and other services
Secure WL spots for upcoming projects
Scale revenue + expand to EVM

Fashion brand:

Launch our first clothing line
Get feedback from holders
Start ads, SEO, and social media marketing
Update designs and prepare a second line
Work with e-commerce professionals

Merch as a service

Provide other nft projects an opportunity to gain access to our manufacturer
Create a section of our website for their holders or community
Onboard select projects in our close network to test the viability of the service

SUB DAOS

Our goal is to establish trait based subdao’s with the intention of empowering our community to get involved. Some subdao’s will try to generate profit, others will provide essential help in growing our brand. Holders of the specific Ukiyo trait will have access to participate within their subdao.

Upcoming subdao opportunities include:

Casino
NETWRK NEWS
Trading treasury/alpha calls
Brand ambassadors
Collaborations
Music/Art
NFT projects incubated by Ukiyo

The goal is to use our business profits to fund community led proposals and initiatives that further expand our reach. Here is a breakdown of the current proposed subdaos:

NETWRK NEWS

The long term goal is to build a global networking community
Create a space where different people can come to share ideas, work together and build
Post and highlight different news and educational topics in Web 3.0
Help founders grow their projects and gain organic exposure
Connect different projects together & create a ‘netwrk’ of communities that collab and raid together

CASINO

We have launched an affiliate relationship with an online casino
Ukiyo holders can be ambassadors earning a commission for referring new players
Monthly free plays for Ukiyo holders
$ZEN integration into casino
We will be looking to hire community members to expand our users - work will include marketing, finding streamers/content creators to promote the casino, promos, etc.
So far no trait has claimed the casino as part of a subdao

Treasury management and alpha calls

We will launch an alpha call bot that allows us to post alpha calls as a service in other discords
We will fund a treasury that the subdao will be able to manage and grow
Treasury profit will be used as a way to add new holders to Ukiyo through marketing